Research Outline for Sales Promotion and Loyalty -myassignmenthelp

Question: Discuss about theResearch Outline for Sales Promotion and Brand Loyalty. Answer: The field of research Promotions and offers are among the marketing strategies chosen by the management. This is usually aimed at creating a brand awareness of a given product by the marketing professionals and establishing a consumer relationship with a given brand. This research will try to investigate the role that promotions and offers play on marketing field and their impact on sales. Consumers have a chance to test out a product through the promotions, with the aim of increasing the sales volume hence profits. However, does this marketing strategy help in the increment of returns on the capital invested in marketing? Is this strategy applicable to all the business? Sample dataset (secondary data) For readily available data for this research, the use of secondary sources of data will be very important. A major source data for this research will be an online source. The below link is one of the sources where data will be sourced. https://www.google.com/publicdata/explore?ds=d2p7r4l1574rh_ctype=lmet_y=avg_sales_price Qualitative study RQ = what impact do promotions and offers have on sales of a product? RQ = is it a direct guarantee of increased sales if promotions and offers are employed? RQ = by what margin does sales with and without promotions differ? The terms and phrases propose to be used Sales promotion offers for sales. The literature will be limited to recent years as from 2015 to present to account for the ever-changing trends. Variable: brand awareness, promotions, and offers Scholarly articles https://www.jormonline.com/index.php/jorm/article/view/212 https://www.ijessnet.com/wp-content/uploads/2015/01/12.pdf https://www.tandfonline.com/doi/abs/10.1080/09593969.2014.918047 Merged articles and Reference list In his work, Mendez explains that brand loyalty is a factor in marketing different from sales promotion. He argues that these two factors have a different effect on a good being sold in the market. On the other hand Ampofo in their work, have an argument based on a case study that brand loyalty can be built by sales promotion and used the oil marketing industry as a case study to show this. Pacheco and other authors in their work try to show how all these factors can be combined to give the best outcome for a brand and sale promotion. References Mendez, M., Bendixen, M., Abratt, R., Yurova, Y., OLeary, B. (2015). Sales promotion and brand loyalty: Some new insights. International Journal of Education and Social Science, 2(1), 103-117. Ampofo, G. K. M., Yabani, A. A., Senadzo, P. (2017). Does Sales Promotion practices promote Customer Retention in the Oil Marketing Industry? A case of Goil Ghana Limited Dome-Kwabenya. Journal of Research in Marketing, 8(2), 669-674. Pacheco, B. G., Rahman, A. (2015). Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation. The International Review of Retail, Distribution and Consumer Research, 25(1), 72-86.